The Kop Zuidas can be read as a pivot point in Amsterdam. The north side of the location is the Zuidelijke Wandelweg (walking path); the historical boundary between Berlage’s Plan Zuid and the green Amstelland in the south. Residential building SUD Amsterdam forms the head of a building block and is located frontally on the square that forms the center of this part of the Zuidas. The building consists of a parking garage, a plinth with commercial and retail spaces and 45 comfortable and high-quality apartments above. The apartments have a higher floor height, varying from 60 to 150 m² and have several outdoor areas. Two 200 m² penthouses crown the building.

Residential building SUD resonates with the tradition of modern monumental residential buildings in Amsterdam. The thirteen bay windows of SUD fold around the building and are covered with a soft shiny Wittmunder klinker. The masonry has a rich color nuance and is executed in a half-brick block bond with rounded corners and a decorative pattern in the bay windows. The natural stone plinth and roof edge enhance the sculptural character of the residential building and anchor it firmly in the new and lively square.